In Your Element

Tech-Enabled Transformation: TVCC’s Journey with Element451

Episode Summary

In our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This episode sheds light on the significant challenges faced by community colleges and how technology, particularly CRM tools like Element451, can offer solutions that drive enrollment, enhance student experiences, and streamline administrative processes. Courtney's story is not just about personal achievement; it's about the broader implications of embracing technology in creating more accessible and empowering educational pathways.

Episode Notes

In our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This episode sheds light on the significant challenges faced by community colleges and how technology, particularly CRM tools like Element451, can offer solutions that drive enrollment, enhance student experiences, and streamline administrative processes. Courtney's story is not just about personal achievement; it's about the broader implications of embracing technology in creating more accessible and empowering educational pathways.

Key Takeaways:

• Implementing Element451 at TVCC: Courtney discusses the decision to adopt Element451, highlighting its adaptability and the significant impact it had on increasing enrollment by 8%.
• Challenges and Solutions in Student Engagement: The conversation covers the unique challenges of engaging students in a rural community college setting and how Element451 provided innovative solutions.
• The Power of Technology in Education: Insight into how CRM tools can transform the student journey from prospect to alumni, emphasizing personalized communication and support.
• Leadership and Vision: Courtney's role in leading the adoption and integration of Element451, showcasing her visionary approach to leveraging technology for institutional advancement.
• Future Directions for TVCC: Discussion on the ongoing and future initiatives at TVCC involving Element451, aiming for continuous improvement in student engagement and success.

Guest Name: Courntey Silkes, Director of Recruiting and Admissions at Trinity Valley Community College

Guest Social: https://www.linkedin.com/in/courtneyskiles56/

Guest Bio: 

Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader that specializes in student engagement, creative problem solving, and organizational change. She recently earned her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations.