In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey, Associate VP for Enrollment. They share how their team successfully centralized admissions, implemented automated workflows, and leveraged microsites to create a personalized and seamless student experience. From a 18% increase in PA program applications to dramatically boosting event attendance, they discuss the power of automation without losing personalization. Plus, they highlight the importance of iterating on processes, leveraging data, and making technology a grounding force during institutional change. This episode is packed with real-world insights for enrollment teams looking to streamline processes, free up staff for high-value student interactions, and use Element451 to its fullest potential.
In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey, Associate VP for Enrollment. They share how their team successfully centralized admissions, implemented automated workflows, and leveraged microsites to create a personalized and seamless student experience.
From a 18% increase in PA program applications to dramatically boosting event attendance, they discuss the power of automation without losing personalization. Plus, they highlight the importance of iterating on processes, leveraging data, and making technology a grounding force during institutional change.
This episode is packed with real-world insights for enrollment teams looking to streamline processes, free up staff for high-value student interactions, and use Element451 to its fullest potential.
Guest Names:
Tori Brady, CRM Data Manager, Marshall B. Ketchum University
Tom Rainey, Associate Vice President for Enrollment, Marshall B. Ketchum University
Guest Socials:
Tom - https://www.linkedin.com/in/tom-rainey/
Guest Bios:
Tori Brady -Tori A. H. Brady is their Higher Education Consultant - currently working with MBKU as their CRM Data Manager. With over 15 years of experience in higher education, Tori specializes in project implementation, data analysis, and research to support colleges and universities in achieving their strategic goals. Having held roles in Housing and Residence Life, Admissions, and Student Activities/Engagement at schools of all types, Tori brings a deep understanding of institutional operations and student success. From streamlining processes and developing policies and procedures, to creating co-curricular programs, to managing software platforms and crafting data-driven insights, Tori provides flexible, results-oriented solutions tailored to the evolving needs of higher education institutions.
Tom Rainey - Tom is the Associate Vice President for Enrollment at Marshall B. Ketchum University and helped in implementing Element at MBKU. He has worked in Enrollment management at the undergraduate and graduate levels for the past 15 years. Prior to his time with MBKU, Tom specialized in international student admissions and recruitment.