In Your Element

How Wake Tech Revolutionized Student Engagement

Episode Summary

In this episode of "In Your Element," hosts Daniella Nordin and Brendan Henkel sit down with Kathy Taylor, the 2024 Element451 Captain of the Year from Wake Tech. Kathy shares her journey from managing manual processes to leveraging Element451 for streamlined student engagement. She discusses the transformative impact of personalized communication and offers insights into best practices for CRM implementation in higher education.

Episode Notes

In this episode of "In Your Element," hosts Daniella Nordin and Brendan Henkel sit down with Kathy Taylor, the 2024 Element451 Captain of the Year from Wake Tech. Kathy shares her journey from managing manual processes to leveraging Element451 for streamlined student engagement. She discusses the transformative impact of personalized communication and offers insights into best practices for CRM implementation in higher education.

Key Takeaways

• Streamlined Processes: Wake Tech transitioned from manual application processing to using Element451, reducing student touchpoints and enhancing communication clarity.
• Personalized Communication: Breaking down communication into manageable steps has significantly improved student engagement and reduced confusion.
• Importance of Networking: Kathy emphasizes the value of connecting with other Element451 users for shared learning and support.
• Utilizing Community Resources: Engaging with the Element451 community and utilizing forums for shared knowledge and best practices.
• Training and Adoption: Setting aside dedicated training time helps ensure staff are well-versed in the CRM, leading to better adoption and utilization.

Calls to Action

• Subscribe: Follow "In Your Element" for more insights and stories from higher education professionals.
• Engage: Join the Element451 community to share and learn best practices.
• Explore: Look into how personalized communication can improve student engagement at your institution.
• Implement: Consider setting up dedicated training times for your staff to maximize CRM adoption.
• Feedback: Share your experiences and challenges with the Element451 team to help improve the platform.

Guest Name: Kathy Beasley Taylor, Admissions Technology & Training Manager, Wake Tech Community College, Southern Campus

Guest Social: https://www.linkedin.com/in/kathy-beasley-taylor-6a984544/

Guest Bio: Kathy Taylor has had the pleasure of working at Wake Technical Community College for the past 19 years. As the Admissions Technology & Training Manager, she blends technology and strategic communication to streamline their admissions processes. Her team's dedication to innovative solutions has greatly enhanced the student admissions experience, and she is proud to be part of that. In her free time, Kathy loves spending time with my family and friends. She also trains for and competes in triathlons (swim, bike, run), having completed many distances up to 70.3s. Her long-term dream is to complete a full Ironman 140.6.